Your contact person at Simon Design Group

The principals from Simon Design Group and their teams represent expertise, commitment and long-term project commitment


Get to know us better and see for yourself.





Simon is the founding member of Simon Design Group. Simon is a registered architect in 3 states and brings an extensive background in retail strategy and design.  With more than 20 years of professional experience, he has worked on some very notable projects in the Chicago and Denver areas.


His recent emphasis has been on Automotive and Retail, with a particular focus on Retail Rollout.  Automotive brands have included General Motors (Cadillac, Chevrolet, Buick, GMC), Acura, Aston Martin, Chrysler, Honda, JLR, Kia, Mazda, Mercedes Benz, Porsche, Subaru, Toyota, VW - among many others.  Retail roll-out clients have included brands such as Arby’s, Bank One, Banana Republic, Enterprise Rent-A-Car, Gap, McDonald’s, and Starbucks.


After many wonderful years of fulfilling projects at Gensler, Simon founded Simon Design Group at the request of several clients,  with the seminal idea that design should be generated by listening to clients, caring about client needs, and treating people with respect.  Simon has worked with some of the most respected firms in the design industry where he developed his philosophy, skill, and expertise - Gensler, Soos Architecture, and Roth Sheppard Architects.  He has served on the design teams of automotive OEMs for both General Motors and Kia.


Simon’s primary role for most clients is to integrate research, design, project delivery, and account management. Throughout the design process, Simon works diligently to listen and maximize return on investment by designing sensible and beautiful projects.


Simon enjoys taking photographs, training for triathlons, and volunteering at local charity ministries.


contact simon at


direct)  847-571-3814



Erin Moore  

Project Manager, Architectural Designer

If there were 3 words to describe Erin, they would be - excellent, personable, and thorough.

Erin is a Project Designer and Production Architect with over 17 years of experience in proposal, contract, and construction document production. She provides design and technical direction for project team members, materials suppliers, and subcontractors.  She excels from the office to the field - maintaining communication of the design intent. Demonstrating excellent interpersonal communication and analytical problem-solving skills. Known for meeting project deadlines in a fast-paced environment and following through.  Researching and ensuring code compliance with various municipalities across the US and Internationally. 

Specialties: AutoCAD 2019 proficient, construction document production, materials estimates, building productive client interaction, partnering with peers, business contacts, vendor representatives, and administration 

Erin is an excellent professional.  We are glad to have Erin on our Team


contact Erin at


direct)  847-217-4497



Liliana Hernandez  

Project Manager

At first meeting, Liliana's soft-spoken nature sometimes masks her substantial strengths - technical, creative, and professional.  The more you work with her, we are confident that you too will be impressed.

Lili is a Project Manager with over 10 years of experience in proposal, contract, and construction document production.  She learned her craft at Chipman Design, specializing in retail and interiors, with national clients that included Ulta Beauty, Sears and Walgreens.  Lili has been involved with all phases of the projects from the Designer, Contractor, Owner, and Retailer sides, which gives her a full perspective on projects

Proficient in: AutoCAD 2019, construction document production,  Adobe Photoshop, and Microsoft suites.

We are glad to have Lili on our Team

contact Lili at 


direct) 630-306-8053





We are always looking to find good team members.  Please send a resume and project samples to

Please contact us.


Simon Design Group

500 Lake Cook Road, Suite 350

Deerfield, IL 60015


(847) 572-3002





Please also feel free to use our contact form.

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